About me
I graduated from the Oslo School of Architecture and Design (AHO), Norway, with the master degree of design, and focused on industrial design and UI & UX design.
Design always begins with a good question. In the process of solving the problem, design thinking drives the entire design process. It takes the form of discovering, defining, creating, and finishing. I would like to take design thinking to set the problems, then use my creativity and design skills to solve the problem.
Brainstorming, sketching, metaphor, and observing the details of life are the main ways I create. I enjoy being creative with pen and paper. But product design is more than that. In addition to drawing, product design also needs to consider the functions, aesthetics, assembly, transportation, how to use, etc. Modeling is the process of converting ideas from 2D to 3D. In this process, the details of the product can be precisely refined. The most fascinating part of creation is discussing the color and material of the product, how people use it, and the temperature and distance between products and the users.
The industrial design needs to combine science, engineering, and art, not only the practicability of the product but also its aesthetics and emotional connection with people. I care about the interaction and emotion between products and people. My works often discuss the relationship between people and products, and the relationship between the environment and products. I hope that the product itself can give people a stronger emotional link through details such as shape, usage, sound, material, and texture while satisfying the function and aesthetics. To make a product not only functional but also aesthetic and emotional is the direction of my dedication and efforts as a product designer.
The designer is a profession that sounds very elegant. It improves people's quality of life by producing aesthetics. In fact, aesthetics is not inherently exquisite. A beautiful product will become exquisite after countless times of scrutiny and polishing, just like a pearl is only a grain of sand at the beginning, and it has been carved thousands of times before it becomes a pearl. A mature pearl needs to be crafted from multiple angles. Designers need to absorb views and experiences from different professions. Teamwork makes the project solid.
I truly believe that design does not have to be very serious, but the way to the solution is very serious.
Software Skills
Curriculum Vitae
Jialing Li
D.O.B: March 1st, 1994
Nationality: China
Language: Chinese (Native)
English (Fluency Spoken and Written)
Swedish (B2 Level)
Education:
Master of Design - The Oslo School of Architecture and Design (AHO), Norway
Bachelor of Arts - Sichuan Fine Arts Institute (SCFAI), China
Work Experience
UI&UX Designer/ Industrial Designer
Freelance, Stockholm, Sweden, 2025
- Delivering end-to-end client projects across digital and physical touchpoints, from problem framing and concept development to final design delivery.
- Clarifying user needs, functional requirements, and real-world constraints (budget, timeline, production) through direct client collaboration.
- Applying UX and industrial design principles to structure information, define interactions, and support coherent design decisions.
- Managing iterations, documentation, and delivery independently in a client-facing context.
UI/UX Designer
Cobotic AB, Västerås, Sweden, 2024
Full-time working in UI/UX design
- Designed the user interface and interaction flows for a deep-learning vision configuration platform used in robotic automation.
- Designed the user interface and interaction flows for a deep-learning vision configuration platform used in robotic automation.
- Translated complex engineering logic into clear, user-centred workflows, enabling seamless configuration of datasets, cameras, and models for engineers and system integrators.
- Built a scalable design system in Figma (icons, tokens, dark/light modes) and collaborated directly with software engineers using Python-based prototypes to ensure design feasibility.
- Authored UX copy and technical documentation, rewriting error messages, field labels, and configuration guides to improve clarity, consistency, and accessibility.
- Partnered cross-functionally with PMs, software engineers, and mechanical designers to optimize usability, visual hierarchy, and system feedback across digital and physical interfaces.
- Designed and launched a product-focused website highlighting new automation solutions and technical storytelling.
Industrial Designer
Cobotic AB, Västerås, Sweden, 2019—2020
Full-time working in industrial design
- Collaborated with software and mechanical engineers to reach a product design with a great appearance, and good ergonomics, harmonizing with the technical constraints of robot application and manufacturing process.
- Designing the interaction between the robot and the user through design thinking.
- Graphic content design in web pages and presentations.
Projects:
- Conceptual design of robot smart gripper product.
- Cobotic booth design and service design for the World Robot Conference.
UI/UX Designer
Datastory, Stockholm, Sweden, 2018
Full-time internship in UI/UX design
- Supported the development of digital concepts for both client and internal projects, focusing on user experience and data communication.
- Created design assets and visual systems, including web layouts, icon libraries, and motion graphics, to ensure design consistency across platforms.
- Collaborated with cross-functional teams to translate complex datasets into clear, engaging visual narratives.
Projects:
- Data visualization design for topics related to Global Public Health and the UN Sustainable Development Goals (SDGs).
- E-commerce interface and design system development for web platforms.
- Animated explainer videos and micro-interactions in Adobe After Effects to support storytelling.
- Supported the development of digital concepts for both client and internal projects, focusing on user experience and data communication.
- Created design assets and visual systems, including web layouts, icon libraries, and motion graphics, to ensure design consistency across platforms.
- Collaborated with cross-functional teams to translate complex datasets into clear, engaging visual narratives.
Projects:
- Data visualization design for topics related to Global Public Health and the UN Sustainable Development Goals (SDGs).
- E-commerce interface and design system development for web platforms.
- Animated explainer videos and micro-interactions in Adobe After Effects to support storytelling.
Education
The Oslo School of Architecture and Design (AHO), Norway
Master of Design, 2016—2022
A full-time master’s program combining service, interaction, and industrial design, emphasizing both research and industry collaboration. Developed a strong foundation in human-centred design, physical–digital integration, and sustainability-driven innovation.
Selected Projects:
- Eboon — Master’s thesis on women’s health and emotional design. Developed an interactive wellness device using recycled materials to address menstrual pain both physiologically and psychologically.
- Bee Astronaut — Sustainable product concept for future cities, exploring the coexistence of humans and bees through interactive urban design.
- !O2 — Environmental education tool co-created with Yanghu Woye Natural School (China), focusing on wetland sustainability and intergenerational learning.
- Spiddy — Collaboration with Schibsted (Norway) to design a new digital media experience for millennials.
- Projection Mapping @ by:Larm Festival — Designed interactive visuals for a live music environment.
- Eboon — Master’s thesis on women’s health and emotional design. Developed an interactive wellness device using recycled materials to address menstrual pain both physiologically and psychologically.
- Bee Astronaut — Sustainable product concept for future cities, exploring the coexistence of humans and bees through interactive urban design.
- !O2 — Environmental education tool co-created with Yanghu Woye Natural School (China), focusing on wetland sustainability and intergenerational learning.
- Spiddy — Collaboration with Schibsted (Norway) to design a new digital media experience for millennials.
- Projection Mapping @ by:Larm Festival — Designed interactive visuals for a live music environment.
Sichuan Fine Arts Institute (SCFAI), China
Bachelor of Arts, Industrial Design (Product Design), 2012—2016
A full-time program in industrial and product design, combining aesthetics, functionality, and manufacturing principles. Developed a strong foundation in user-centred design, form development, and visual communication.
Leadership & Activities:
- Chief Planner, TEDxSCFAI — Led a cross-disciplinary event connecting design, art, and technology communities.
- Chairperson, Student Union of Industrial Design Division — Managed student affairs and coordinated exhibitions and competitions (2014–2015).
- Member, Propaganda Department — Organized visual promotion campaigns for school events (2012–2013).
- Chief Planner, TEDxSCFAI — Led a cross-disciplinary event connecting design, art, and technology communities.
- Chairperson, Student Union of Industrial Design Division — Managed student affairs and coordinated exhibitions and competitions (2014–2015).
- Member, Propaganda Department — Organized visual promotion campaigns for school events (2012–2013).
Honors:
2015 · 3rd Class Scholarship of SCFAI
2013 · Excellent Cadre Award, Industrial Design Division
Say Hello
In need of a designer? Comments? Questions?
I would be happy to hear anything from you. :D
Phone: +47 46223129
Email: jialing940301@gmail.com